Case Study: Launching a Successful Flooring Division for a Century-Old Trader

Christophe DANTZER 2024-10-01 Photovoltaic, Quality Sourcing ,

1. The Client & The Challenge

With a century of experience in international trade, our client excels at sourcing a vast range of products worldwide. They identified a significant new opportunity driven by strong customer demand: launching a dedicated Flooring Department.


The Problem: Demand Without Domain Expertise

Despite their robust trading network and client relationships, the client lacked specific technical knowledge of the flooring industry. They needed a partner who could provide the foundational market intelligence and quality assurance to launch this new venture successfully and credibly.


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2. Our Approach: Building a New Division from the Ground Up

Leveraging our proven expertise in flooring production and quality management, we provided a complete foundational package to fast-track their market entry.


Our comprehensive support included:


  • Market & Supplier Benchmarking: We established a detailed benchmark of potential suppliers and products, providing a clear overview of the market's price/quality landscape.

  • Supplier Verification: We conducted on-site audits to control each supplier's manufacturing ability and ensure consistent quality.

  • Brand Development Support: We created custom packing artwork to help establish their new flooring collection's brand identity.

  • Quality Assurance: We performed rigorous pre-shipment quality inspections to protect their reputation and ensure customer satisfaction.

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3. The Results & Impact

Our partnership transformed a strategic opportunity into a tangible and highly successful business unit.


  • Successful Market Entry: The client successfully and confidently launched its new flooring product category.

  • Significant Revenue Generation: The new division achieved $1M USD in sales within its first year, demonstrating immediate market traction.

Client Testimonial:

"Thanks to Chris, we fast-tracked our knowledge into the flooring industry."

— Department Manager, Import/Export Company


Ready to launch a new product category? Contact us to leverage our expertise and build your success story.


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