Case Study Sourcing Authenticity for a Chinese E-commerce Leader

Christophe DANTZER 2025-07-01 Photovoltaic, Essential_oil Sourcing ,

1. The Client & The Challenge

Our client has built a highly successful business and a reputation for credibility by securing traceable, high-quality raw materials. To fuel their growth and strengthen their brand story, they sought to expand their supply chain to the source: lavender fields in France and rose fields in Bulgaria.


The Dual Challenge:

1. Secure New Supply: Find and vet reliable producers of premium essential oils in Europe.

2. Leverage for Marketing: Use these authentic sources as a powerful marketing tool, planning drone videos and live broadcasts directly from the fields to engage their customers.


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2. Our Approach: Integrated Sourcing & Storytelling

We developed a unique sourcing methodology that evaluated suppliers not only on product quality but also on their ability to support a compelling marketing narrative.


Our tailored approach included:


  • 1. Identification of Need: Collaborated to define both sourcing and marketing objectives.

  • 2. Definition of Specifications: Established clear criteria for essential oil quality and supplier collaboration.

  • 3. Research & Source Validation: Identified and validated the best producers in France and Bulgaria who met our dual criteria.

  • 4. On-the-Ground Execution: Organized and managed a complete trip to Europe for the client's Chinese team, handling logistics, translation, and supplier coordination.

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3. The Results & Impact

The project successfully merged supply chain expansion with powerful brand storytelling, delivering exceptional commercial results.


  • Authentic Supply Chain Secured: The client gained firsthand knowledge of production techniques and concluded purchasing deals on-site.

  • Marketing Success: The live broadcasts and video content created during the trip generated immense customer engagement, boosting sales to several hundred of thousand RMB in a single day.

Client Testimonial:

"Thanks to CCAC's organization and translation work, we could travel safely and conduct our business in total peace of mind."

— Marketing & Sourcing Director, E-commerce Company


Ready to source both products and stories? Contact us to build your authentic supply chain.


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